Networking can make a huge difference to your business and job prospects. However, there are some tricks to the trade – read on here for details.
Quantity Will Turn People Off
If you are handing out business cards like you are dealing in poker, people are going to be turned off. Most people do not want to work with a card pusher. This type of speed marketing will not actually provide you with the best return on your time investment.
Quantity marketers will be forgettable for most people. If you are seen as someone who is looking for their next job, people will generally not want to do business with you. It is important that you take the time to market instead of getting as many cards out there as possible.
Do Not Work The Room
Regardless of what the movies show you, if you are always on the lookout for your next business hookup, people are going to be taking offense. When you are spending half the time looking over the shoulder of the person you are talking to, they will not feel great about dealing with you. This is something that successful marketers know about and will avoid doing at events.
Take The Time To Make A Real Connection
When you and your new connection seem to be in tune, you need to take the time to explore how you are able to help each other in the future. The problem is that many people feel that only having one contact after a networking opportunity is a failure. The truth is that having one good contact from the hour of networking is actually a success.
Make Your Case For Building A Relationship
If you are between jobs at the moment, you need to be aware that you are going to have more time than your valuable contacts will. Most people are overrun with requests and this can cause them to overlook most requests. This is why you need to take the time to create a compelling reason for someone to meet and work with you. If you are unable to do this, they will not make the time to meet with you.
You should never forget that you are more than the objective that decorates the top of your CV. Networking will give you the opportunity to tell your story and describe all of your human competitive advantages. This is your chance to tell people what you can do that no one else is able to offer.
However, you should not only talk about yourself and this is the time to ask your contact to tell their story. At the start of any professional relationship, you need to ask questions to get unique data about the person and their needs.
Respond To Challenges
There is no better way to establish a networking relationship than to provide a solution to a pressing problem that your new contact has. If someone has a challenge they are facing, you should respond with something of value that will address the issue. This response should be no later than the next morning because it will show that you are considering the issue and want to help as soon as possible.
Set Yourself Up For Contact
If you feel that your new contact will have lasting value, you need to start building your bridge for communication before you say good-bye. You can ask people what they are working on at the moment which will give you an in for a new contact. You should also take notes so that you can mention this in the next communication that you have. Amiqus has some good tips on this matter.
Always Make Yourself Useful Again And Again
A great way to make yourself more valuable to your contacts is by putting yourself in a position where you are useful to them again and again. This will make you useful to your contacts and to their contacts over time. This will not only increase your network, it will make you indispensable which is something that you want.
Do Not Forget Social Media
Social media is one of the powerful networking tools that you need to use. Spam is something that you need to avoid when using social media. You have to be selective and use your virtual contact to supplement your face to face meetings. Social media can be used to reinforce your personal connection.
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