It’s possible you might have been missing out on the most effective online advertising tool. If you have heard of Google Adwords or Google Ads, then you know exactly what I’m referring to.
There are several ways to make digital marketing a breeze and reward your efforts with results. But Google Ads which is a pay per click (PPC) management platform is the most popular and widely used of them all.
What is Google Ads?
When you search the internet for any products or services, the search results page comes back with up to four Ads from businesses offering what you need. It is a simple and effective advertisement strategy. These ads are called Google Ads. Google Ads is an advertising service. It was created by Google to reach searchers and shoppers as they search for services, products or businesses online.
Google Ads allows advertisers or marketers to show sponsored links or a clickable link. It uses a pay per click system which means that you are only charged for the ads when a user clicks on it. It is quite specific and budget-friendly.
How Google Ads Helps Your Business
- Reach your customers
The internet is filled with thousands of competitors offering similar services, products, and even prices. Most times finding your business in a search can be daunting but with Google Ads, you can move right up to the top. As a PPC management system Google Ads provides immediate exposure that expands your reach and helps you maintain a competitive edge. Your potential customers will see you immediately they search the web. Also, you can reach people according to their interests or the pages they recently visited with Google Display Network Ads. With this kind of advertising you have option to use engaging images or videos as well.
- Geographical advantage
Google Ads can be highly targeted. It gives you the option to choose a target location for the Ads. So, if you choose to target your local area, only those in that region will be shown your Ads during a search. This also helps you save on the charges. The same thing applies if you want to target international clients.
- You can see what you are doing
So many things in online business are beyond your control but not Google Ads. Google Ads provides reports that clearly show which keywords are working or not. It shows click-through rates and other essential information that help employ better strategies to maximize this marketing option.
We have all experienced this in action. When you visit a certain site, look around and leave, Google via retargeting picks up this information and sends you specific ads from the site. This simple yet effective feature increases conversion rates and ultimately sales significantly.
- Flexibility and control
With a PPC management platform like Google Ads, you can decide where and how your ad is seen. You can optimize your ad to suit each unique situation. You can reach mobile customers, desktop customers, get measured results, control your budget, and even run multiple campaigns.
What can determine your Google Ads success?
It is quite clear that Google Ads can be overwhelmingly effective, but it is not so easy to obtain these benefits.
The factors that determine your Goggle Ads success include:
- Effective use of budget
- Your bids
- Use of converting and effective keywords
- Quality and effectiveness of your ad copy or ad creative
- Quality of your website or landing page
- Your strategies
PPC management can help your business grow. You can get in touch with an agency provides PPC management services to learn more about the process.
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