Do you want to create an Instagram business page for your home décor business? If you have one, there is nothing like it. If not, create one to benefit in many ways. As you ring out 2020 and usher in the New Year, it is time to make the most of your Instagram profile as a home designer professional. That is because Instagram is a social media site that is not just about posting pretty selfies. It can generate leads and convert them into loyal clients for your home design business.
According to an article published on Forbes.com, there are several ways to boost your branding using Instagram. The best thing to do is post useful and creative content at the best times on Instagram. Publish home décor photos and videos to build follower count and engagement in little time.
Here are some of the top benefits of Instagram for home décor professionals:
Know your target audience through IG Insights
Initially, IG provided quite little when it comes to performance metrics and analytics related to social media management. It created some problems for users. That is why Instagram Insights was created for businesses. Therefore, when you are working as a home design expert, it will benefit you immensely.
With IG Insights, you will receive important data or information related to your account, how your home décor posts are performing, etc. You will learn which content types are working for your business and which do not. You would also learn about your existing and potential followers so that you build an audience persona who are viewing your posts and showing interest in your IG feed.
Through IG Insights, you would receive weekly performance data. These include several Instagram posts, any change in followers, website clicks, impressions, as well as email clicks. Get elaborate follower demographics, especially their age, gender, countries, likes, dislikes, and the time when they are quite active on Instagram.
You can also see historical posts by impressions and engagement during a period that you can define, and that is allowed up to 2 years. If you want more details related to Instagram performance, use additional applications and tools if required.
Helps you promote your home décor business on Instagram
You will require a business account and some budget to promote your services on Instagram. You can create ads on IG and decide how you would like to present those on social media platforms. Make sure you create ads that look visually stunning with the right text. Additionally, you can place the same ad on Facebook. Curated posts will help you buy 50 likes Instagram and even more with time.
You can have an operating page for Facebook that you can convert into an Instagram business page. Alternatively, you can start an Instagram page from scratch.
Helps you integrate links to your IG Stories
The greatest challenge of a personal Instagram profile is the limitation of using clickable links, but this is not the case when you have a business account for your home décor startup. Though you will need 10k followers to become eligible to use clickable links, it is not that difficult provided you are good and have designed stunning home decorating items for a decade or so. When you post the photos of your work on Instagram and with user engagement and followers, you can add clickable links. Studies show that 75 percent of Instagrammers take some kind of action after they see a post with a clickable link, such as a website URL.
Lets you show off your niche industry
When you made your FB page, you were directed to choose your industry or sector your business caters to. Today, when you link your IG business account to your Facebook profile, the information related to your industry passes to your Instagram page. You have the liberty to change that information on Instagram, if necessary, in the days to come.
Helps you build connections
When you have a business Instagram profile, you can include a contact button to your account. When a visitor clicks on this button, you have the liberty to set it up in a way so that the person can email you to inquire about your home décor business or services. People can even call or view a map that displays your business location.
Instagram Stories make your business extremely relevant
Through IG stories, you can uniquely show your home décor business. You can post videos of a normal working day of your business, the daily challenges, accomplishments, and fun time at your office. These things make your business more relatable to your targeted audience. You can post a behind-the-scenes video of how you make home décor items or plan interior decoration. This way, your business gets a face and not just the logo and tagline.
Now that you know about the benefits, start implementing your social media marketing strategy to build a business Instagram page for more engagement, followers, and eventually sales.
This article cannot be re-published without permission.