3 Strategies to Maximise Small Business Success

Success means different things to different businesses. Stability, growth, and new opportunities: these are all valid definitions. All of them look and feel individual, but all of them, in the end, inform a wider idea of business and life happiness. To get to this point, there are principles of work, though. The way in which each business strives for its success can seem similar. It is and isn’t an illusion. There is no handbook which will guarantee success. However, as mentioned, there are principles which hold steadfast and, when applied well, will enable success. Business is difficult, but there is always something which will make it easier. Here are a few strategies to help maximise small business success.

The Right Employees Or Contacts

Most small businesses, out of necessity, will have a small team, if not only one employee. These can be permanent full-time or part-time employees or those subcontracted to do a job. As such, the business’s workload is spread among only a few people, which means that the quality of work will be noticeable. Therefore, if someone’s work isn’t quite meeting the mark then it will be obvious, and will mean that it will require other members of the team, who are managing their own, likely high, workload, to fix it. In business, as in team sport, the weakest link will have a detrimental, as too can the strongest link.

This is applicable to this scenario. The leap from this philosophy isn’t to sack or fire your weak link. It’s about development, and preparing a system for which weak links aren’t noticeable or don’t occur. The upside of having a small team is that each employee will take responsibility, because they will have to. Having employees who are willing to learn and develop is paramount to ensuring the business works to as high a standard as possible.


There are investments which save money. If you’re a small construction business, affordable construction insurance (which is affordable because they can personalised to suit your needs) is essential in case anything goes wrong – such as dropping a tool on the client’s kitchen tiles – and a claim is made. The insurance will cover the costs rather than the business having the pay.

Investing in technology which will not become quickly outdated is a great way to save money too. It might mean paying more initially, but the cost per year (initial cost divided over years used) will likely be better than having to buy cheap regularly.

Cloud computing is another example. While this might not result in obvious money saving or making, what it will do is make the day-to-day running of the business far more efficient. This will mean the return you see will be in the form of seconds, minutes, and hours (which is invaluable).

Online Presence

The need for a physical shopfront is dwindling for small businesses. Online presence enables a much wider scope for success and audience. If you can ship there, you could sell there. A number of large retailers who are swapping physical stores for online ones. In the UK for example, Cath Kidston, a long-established retailer of women’s fashion and accessories, shut all sixty of its stores to trade exclusively online. It is cheaper and potentially more sustainable.