What is the Importance of Social Media Online Marketing?

You may have heard of social media marketing and how it’s important. You see huge brands utilizing social media and it’s improving their brand. You want to do that with your business too but don’t know where to start.

Remember, social media doesn’t happen overnight. Social media is all about consistency, but if you stick to it, it will improve your company and help to increase your sales.

Keep reading to learn what our online marketing group says the importance of social media marketing is.

Brand Awareness

One of the best parts about social media is it increases your companies brand awareness. When you think of a brand like McDonald’s, you know their exact colors, their message, etc. They are consistent with their branding.

Having a strategy in place prior to posting will help the overall brand stay consistent.

How can you do this?

  • Use your colors when creating images. Example – if you have navy blue in your logo, don’t use another color of blue. Stay consistent with your colors.
  • Use the same couple fonts throughout every image.
  • Add your logo and/or URL to each image. Can you imagine if your picture went viral and it didn’t have that?


Social media is a great way to interact with the future, past, and current customers. If they have a conversation about a product or service, you can jump on and read it and answer them quickly. People are more likely to ask a company on social media then send you an email or ask live on your website.

Since people can tag you in posts about your company, it’s an easy way to make a quick comment.

How can you do this?

  • Respond to each comment that comes in, good or bad.
  • Comment when people tag you in posts.
  • On Instagram, go through and make engaging comments with potential customers.

Target audience

There’s not a big point in marketing to the wrong audience. With social media, you are able to find your target audience quickly. If you are targeting people in a specific area, you can find them on social media. If you are using social media advertisements, you can find the target market even more. For each advertisement, you answer questions like age group, location, interests, and much more. This helps define your target audience quickly.

How do I do this?

  • Use relevant hashtags for your target audience
  • Post your location in each post
  • Try using advertisements to utilize social media even more

Increased SEO

Search Engine Optimization (SEO) is extremely important for businesses. It is where their website ranks on search engine sites like Google and Bing. The better quality content you are posting on social media, the higher you are ranked on sites like Google.

How you can do this:

  • Make sure your social media accounts are linked to your website.
  • Post regularly
  • Have a strategy behind your posts

Not expensive

Opposed to many marketing projects, social media is cost-effective. The social media account is completely free. You can decide to pay for social media advertisements, but those can still be a relatively low cost compared to many advertising options out there.

Since it is cost-effective there’s a great chance you have a good return on investment. If you are able to do social media marketing yourself it is virtually free.

Some of the ways you can spend some money on social media but still having it affordable is:

  • Paying someone to manage your social media account.
  • Paying for social media advertisements


You may have been invited to an event on social media. Whether you went or not, it allowed you to notice the event and see if it was something you wanted to attend. Social media allows people to see more events in the area which makes any events stand out and get noticed.

How can you do this?

  • If you have an event make sure you create an event on social media
  • Share it and encourage your employees to share it
  • Invite people to the event

Increase sales

Most business owners want to know that social media is translating into an increase in sales. When you post and are linking your website on the posts, people click it and go to your website. This means you should be sharing quality content that will make people want to click on it. It makes it more likely for people to want to click on it and end up on your website.

How can you do this?

  • Post interesting information that will make people want to click on the links.
  • Use deals and coupons that bring people to your website.
  • Post regularly

Keeps customers satisfied

Social media helps to keep your customers satisfied. By replying to comment, posting any new products or services you have, and keeping everyone in the loop about your business, the customers keep more connected to you and they are more satisfied. A quick message back thanking people for their review goes a long way. It really will help them to want to come back in. Create a personal message when you do this.

How do you do this?

  • Again, reply to all customers, good or bad.
  • Use their name when replying to them.
  • Post relevant pictures and content on your social media pages
  • Inform readers about anything new going on with your business

As you can see, social media is very important for every business. It can not only help increase your brand but will increase into more sales. Make sure you have a strategy before you start every month so you are not just posting blindly.

If you have questions about creating a social media strategy or why your business should be posting on social media, contact us today!