The secret to The Secret

A reader in South Africa has two questions about the “Law of Attraction,” which he learned about in the book and DVD, “The Secret.” He explains, “I consider this an important law and have experienced success with it. Why do some people dismiss the book and DVD as nonsense and others find the law doesn’t work for them?”

Just in case there is someone who doesn’t know what is meant by the “Law of Attraction,” it simply means that we attract more of what we think about.

That is, if we spend most of our time having positive thoughts, we will have more positive experiences. Conversely, if we spend most of our time complaining about life, we will find that we have more to complain about.

There’s nothing magical about this principle. It’s just common sense. You see, when we have positive thoughts, they create positive feelings, which then lead to positive actions that are then followed by positive results. On the other hand, if all we do is complain, we alienate friends, grow blind to the opportunities that surround us, and condemn ourselves to a life of misery. So, our thoughts, opinions and beliefs act as self-fulfilling prophecies.

Well, then, why do some people dismiss the book and DVD as nonsense? Here are five reasons.

1. The book and DVD go beyond the principle of “The Law of Attraction” by trying to explain how it works. In their zeal to make a strong case, they resort to quantum physics and vibrational theory. They neglect to mention that quantum physics remains a theory and theories cannot validate facts. It takes facts to validate facts. So, some thinking men and women get turned off because of the pseudoscience, phony science, or junk science that is presented.

2. One or two personalities appearing in the DVD and book may appear to some as “weird” or “kooky,” so their ideas are dismissed. However, this is fallacious reasoning that is called “ad hominem,” which means we attack the person rather than their idea. EVERYONE has something of value to share. If we dismiss the ideas of every “weird” person we meet, we will deny ourselves of much wisdom. It is the content of the idea that is important, not the person presenting it.

3. Others are turned off because the emphasis appears to be on wealth, money, riches. There’s nothing wrong with money, but isn’t happiness more important? So, to some, the DVD’s message appears to be shallow.

4. Although “The Secret” began with a modest DVD sold on the Internet, it has become a huge success and the forces behind the project now seem to be more interested in creating a money-making empire than in spreading a valuable message. Again, there’s nothing wrong with their well-deserved financial success; however it will make some people skeptical.

5. A full understanding of the “Law of Attraction” is liberating because it makes us the masters of our fate by putting us in charge of our thoughts.

But for some, the idea is too painful. Put yourself in the shoes of someone mired in failure, poverty, loneliness, and misery. “You mean to say,” he or she may murmur, “I am responsible for my own suffering? I have brought it on myself? No, that is too painful to accept. I refuse to believe it.”

Now I am ready to tackle our reader’s second question, “Why doesn’t the Law of Attraction work for everyone who tries it. Here are some reasons.

1. If we wish to improve our lives, all we have to do is improve the quality of our thoughts, right? Yes, it’s true that if we change our thoughts, we will change our lives, BUT most of our thoughts take place “underground,” in our subconscious. So, even though I may repeatedly say, “I am successful,”

if my subconscious believes I am undeserving of success or incapable of success, it will not be able to accept my conscious statement of success.

Changing our conscious thoughts is difficult enough, but changing our subconscious can be quite challenging.

One useful trick would be to reword your statement. For example, change it from “I am successful” to “Wouldn’t it be nice if I were successful?”

There’s nothing in the second statement that the subconscious could object to or deny. After all, YES, IT WOULD BE NICE to be successful. So, such wording will end resistance and allow you to focus on how wonderful it would be to be successful. And as you regularly dream about success, positive images will reach your subconscious, allowing it to work as your ally, as it was meant to.

If you need help in reprogramming your subconscious, there are powerful tools that can be ordered on the Internet. Unfortunately, there are even more ineffective products being sold there, so to help you find reliable suppliers, here is a partial list of web sites that you can visit.

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2. Another reason why the Law of Attraction may not work is because of conflicting goals. For instance, one goal I may have is to become a manager in my company. Yet, another goal may be to work fewer hours and have less responsibility. Usually, to climb the corporate ladder we have to work more, not less, so these two goals (becoming manager and working less) are incompatible.

3. Another common mistake is to focus on what we DON’T WANT instead of what we DO WANT. Why isn’t it working? Perhaps because you spend your time

thinking: “It’s not working! It’s not working!” Rather than search for evidence that it’s not working, look for evidence that it is working. You will always find what you look for, so look for the positive, not the negative.

4. Some people have the mistaken belief that all you have to do is WISH for something, sit back, and wait until it appears. Not so; we get what we THINK about, not what we WISH for. You can’t just sit around waiting for success to come, you have to meet it half way.

I experience success not because of vibrations or thoughts I send out, but because of ACTIONS I take. The actions I take are ignited by feelings of enthusiasm, excitement, and passion. All of which arose from my thoughts as I mulled over how wonderful it would be to achieve my dream. If we focus on our dreams often enough, they will change from dreams to plans, from plans to actions, and from actions to results.

5. Patience, persistence, and work are called for. If a farmer were to sow his land today, he would not be able to harvest his crops tomorrow. And there is much work to do in preparing and caring for the land. Our dreams are no different. They only appear after an investment of time and effort.

Regrettably, instead of spending their time to make their dreams come true, some prefer to spend their time making alibis.

Eric Hoffer (1902 ~ 1983) explains: “There are many who find a good alibi far more attractive than an achievement. For an achievement does not settle anything permanently. We still have to prove our worth anew each day: we have to prove that we are as good today as we were yesterday. But when we have a valid alibi for not achieving anything we are fixed, so to speak, for life.

“Moreover, when we have an alibi for not writing a book, painting a picture, and so on, we have an alibi for not writing the greatest book and not painting the greatest picture. Small wonder that the effort expended and the punishment endured in obtaining a good alibi often exceed the effort and grief requisite for the attainment of a most marked achievement.”

6. It’s possible to reach one’s goal and not realize it. For example, your goal may be “to lose weight.” Well, after losing one pound, your subconscious may conclude mission accomplished! After all, even if it’s just a pound, you have lost weight. To avoid this problem, you must be SPECIFIC, stating exactly how many pounds you wish to lose and by what date you plan to lose them.

To increase your chances of attracting your dreams into your life, practice imagery (visualization). When you use your imagination to see and feel your success in your mind’s eye, you are using the language of the subconscious, which is images and feelings. So, what you IMAGINE is much more likely to be accepted by the subconscious than what you merely THINK about.

NLP (Neuro-Linguistic Programming) Practitioners and sports psychologists use imagery techniques to help their clients achieve success. When you use your imagination to see and feel where you want to be, you’ll grow inspired to do the things that are necessary to have what you want. You can download a free sample of an imagery audio file by visiting:

The secret of The Secret, then, is to live with awareness, recognizing that we attract more of what we predominantly think about. So, we need to monitor our thoughts, feelings, and actions, correcting our course whenever we go astray.